At least 93% of marketers have included influencer marketing in their brand strategy. also, In 2020, the average number of social media accounts for a millennial or Gen Z-er was 8.4 particular accounts, which means that it's more important than ever for brands to embrace across-channel marketing approach to stay competitive. The influencer marketing assiduity is projected to reach $16.4 billion by the end of 2022.
Successfully connecting influencers and brands requires a specific list of criteria. When we hit upon the" perfect" influencer relationship, both the creator and the brands profit extensively.
It's not always easy to find the right influencers for your brand. Still, these are a many of the crucial effects we look for when establishing brand- influencer connections at ConvertSocial, after assaying our own experience with further than 20,000 influencers.
1. They are from an assiduity-applicable niche
It does not count how high their follower count is or how viral their content goes; if an influencer is not applicable to a brand's sphere, the relationship will not be a great fit.
generators within a specific niche of your assiduity tend to have a much more significant impact on the brands they work with because their followership, content and character are all erected on a targeted passion. This means that content is more targeted, and every crusade is more poignant.
2. Their voice and particular brand reverberate with the company's image and values
Flash back that the influencers you choose are extensions of your brand. They're ministers of your core values and charge, so your company should only choose generators with analogous values. lower- scale influencers who feel accessible to your followership and champion the same causes as your brand are the perfect ministers to maximize your company's ROI.
In addition, it's important to flash back that new influencer orders are cropping up as the assiduity expands. No matter the brand niche, there are now influencers who are gaining a following in that sphere. From" finfluencers"( fiscal influencers) to" skinfluencers"( skincare influencers), there is a creator for every niche, so hold out for the bones that reverberate stylish with your brand.
3. They are attractive, secure and know how to make emotional connections
generators should have that" commodity redundant" that makes them unique and suitable to establish a genuine emotional connection with their followers. When an influencer has seductiveness and empathy, it converts to the kind of fidelity and trust that will keep the followership coming back again and again.
Numerous brands are turning tomicro-influencers( those with,000-,000 followers) because they tend to have an air of authenticity and credibility that differs from celebrities and macro influencers. They tend to feel more relatable and attainable, so followers feel they've a certain position of authority in their niche.
4. They can proactively produce balanced content that sells
It's essential that generators are not flashing in every post. We generally aim for a thing of no further than 15 percent of deals- type content per influencer. This thing is grounded on thousands of in- depth interviews conducted with generators, which works well for us.
Influencers should be agitated about creating quality content around your brand. The stylish bones
will have natural selling chops that allow them to introduce the benefits of your product in a way that feels like a friend participating their knowledge about commodity they love.
It's frequently stylish to have a cooperative discussion about announcement juggernauts so that you and your influencer mate can draft largely applicable content to their followership and effectively introduce your product in the stylish possible light.
Three further considerations when choosing influencers
First, flash back that a high follower count isn't the most critical metric. generators demonstrating high situations of community engagement will be far more likely to have a advanced ROI. Ask generators for their engagement statistics(e.g., likes, commentary, shares, clicks, story pates,etc.), and double- check their figures. It's generally a red flag if an influencer hesitates to partake their statistics with you.
Alternate, moxie and applicable experience can be huge boosters. The further authority an influencer has in their niche, the easier it's to convert that into followership trust and fidelity to your brand. For illustration, a fitness influencer who's a registered dietitian or physical therapist has a advanced position of authority than someone who has been going to the spa for a many times.
Third, cross-platform content creation has a significant impact on earnings. An influencer having accounts on multiple platforms similar as Instagram, Twitter, TikTok or YouTube drastically increases earnings. For case, our ConvertSocial statistics verified that a creator with 2- 3 social media accounts could bring by over to three times further profit than a creator with only one account. Four or further accounts increase earnings tenfold!
Leverage The Influencer Community To Your Advantage
Statistics show that influencer marketing ROIs are over to 11 times lesser than banner advertisements, and 92 percent of consumers trust online word- of- mouth recommendations over other announcement formats.
The influencer marketing channel is growing extremely fast and shows no signs of decelerating down. This means that now is the stylish time to jump on the trend and subsidize on the success that partnering with the perfect influencer can bring.